Neonhive Games launches new publishing label

The award-winning agency reveals their exciting new publishing venture with debut games Harvest Hunt and Slopecrashers

Glasgow, UK - 20th February, 2024 - Neonhive Games is ecstatic to announce the launch of their new publishing arm for games today.

Led by Director Korina Abbott, the new venture from the award-winning agency - known for their work on Warhammer Skulls The Room: Tenth Anniversary, and Tangle Tower - will utilise their renowned marketing power to help developers publish incredible titles. ​ ​ 

Neonhive Games will offer their new publishing services alongside their outstanding community, marketing, PR and Influencer agency campaigns. Continuing to work across all platforms and genres and, working with amazing teams ​ on exciting games that show a unique creative vision. ​ 

“This feels like such a natural next step for us.” said Korina Abbott, CEO and Founder of Neonhive Games. “We have hit the ground running with our established teams that have huge trust and connections within the industry, and that have been helping developers self-publish for the last 6 years. I’m over the moon that one of our first signings is a previous client!”

The publisher’s lineup includes Villainous Games Studio’s Harvest Hunt, a folk horror roguelike that will feature in IGN’s Fan Fest later today with a tense new trailer voiced by Samantha Béart (Baldur’s Gate 3). Harvest Hunt challenges you to take on the role of The Warden and protect your village from the ever present threat of The Devourer. Each night you will draw from your deck of Whispers, and go forth into the Farmlands of Luna Nova, gathering resources that are crucial to the survival of your people. You are the first and only line of defence for your people, so you must make it through the night…

"Collaborating with Neonhive Games has been crucial for us at Villainous Games Studio so that we can realise our vision and share it with the gaming community. This partnership marks a significant milestone for us, and we're excited to see players immerse themselves in the world we've created in Harvest Hunt" said Mark Drew, Creative Director at Villainous Games Studio. "With the right team up, we hope to show that small studios can make a big impact."

Neonhive Game’s second title, Slopecrashers, made by solo developer and previous client of Neonhive’s agency side, Johannes Lugstein at Byteparrot, was recently selected to be part of Xbox’s Winterfest demo festival in December. Take to the slopes as a Snowboarding animal in this colourful arcade combat racer that has been taking TikTok by storm. Coming to PC, Nintendo Switch and Xbox Series S/X later this year, Slopecrashers is a cross-platform party game the whole family can enjoy.

"I previously worked with Neonhive on marketing pushes for my game and always loved the positive energy when working with them.” ​ said Byteparrot founder, Johannes Lugstein. “After they told me of their publishing plans and how they would love to help with the release of Slopecrashers, I got really excited and am very much looking forward to pushing this game to the finish line together!"

2023 was a standout year for Neonhive, winning Creative Agency of the Year at the MCV/Develop Awards, alongside individual award nominations and wins for team members. They successfully hosted WASD’s first ever Creator Lounge in April, welcoming hundreds of creators to the event in London. They helped to raise over £66,000 for Glasgow Children’s Hospital Charity’s Games for the Weans campaign, and curated the first ever Scottish Games Sale on Steam, which featured over 100+ games from Scottish developers and publishers. ​ 

For more information on Neonhive Games, visit our website or contact Rach Macpherson, Senior PR Manager at rachel@neonhive.co.uk

About Neonhive Games

An award-winning marketing agency turned publisher, Neonhive Games collaborates with amazing game developers around the world to bring their games to market. ​ Their mission is to uncover extraordinary new games across all genres and platforms, from publishing horror roguelikes to colourful arcade racers - Neonhive are looking to turn unique ideas into unforgettable experiences.

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About Neonhive

Neonhive is a fully independent PR, community and marketing agency that strives for accessibility, diversity, and kindness in everything we do. That means we work exclusively with partners who reflect these core values.

As proud UK Interactive Entertainment (Ukie) members, we’re fully invested in supporting the growth of the UK games industry and beyond. Members of our team voluntarily give their time and expertise as mentors on industry mentoring schemes, plus we run our own internship programme.

If you think we’re a good match and reckon we could do great things together, get in touch! It doesn’t matter how big or small your ideas are – we love games, we love people, and we love a challenge… so what are you waiting for? Let’s talk: hello@neonhive.co.uk